Intermediate
Supporting Your Organization’s Mega Campaign
David Lawson, DonorTrends, Inc.
Course Length: 55 minutes
Many organizations are facing campaigns that are more than double their previous goals and extended beyond the typical five- or seven-year period. Discuss how this new generation of mega campaigns requires an organization to dramatically expand the donor pool, actively acquire new donors and systematically prioritize prospects in strategic and meaningful ways. Examine how accounting standards are changing the way campaign gifts are counted and what new trends in donor’s motivations, preferences and attitudes toward philanthropic giving will impact your organization’s campaign goals and priorities. Order now >>
Ready to Launch: A Strategic Planning Approach to Campaigns
Alison Sommers-Sayre
Course Length: 1 hour 3 minutes
The presented addresses preparing your research shop for campaign. Mission statements, SWOT analysis, assessing stakeholder needs, SMART goals and determining ROI. Strategic planning may seem like a lot of jargon, but it’s really just about understanding your priorities and taking the time to create a realistic plan to help achieve your goals. Order now >>
Post-Campaign Reporting
Josh Birkholz, Bentz Whaley Flessner
Course Length: 1 hour 1 minute
Your campaign just ended and the next one is around the corner — are you understanding what worked and what didn’t in a meaningful way? The presenter will provide a roadmap for post-campaign reporting. Come away with new ways of looking at data, finding opportunities for program improvement and preparing for the future by learning about the past. Order now >>
Prospect Research in a Campaign
David Lamb, Target Analytics, a Blackbaud Company
Course Length: 1 hour 9 minutes
A capital campaign can bring unique demands and pressures on a prospect researcher. Effective prospect research is a vital component of any successful campaign. This session covers how a campaign should affect the activities of prospect researchers, the systems required to manage prospect information in a campaign and the resources available for helping identify the prospects needed for the campaign. Order now >>