Fundamental

Zen and the HeART of Data Mining

David Robertston, Syracuse University
Course Length: 1 hour 1 minute 
The world is not perfect, and neither is our data. When analyzing data, it is critical to acknowledge error and discover the tools that highlight those levels of correlations interacting among the variables. The first step in data mining and predictive modeling is doing everything possible to create models that minimize this error. This session will use Microsoft Excel as analytical engine — a powerful tool available to all. 
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Unleash the Data Mining and Predictive Modeling Geek Hidden Within

David Robertson, Syracuse University 
Course Length: 1 hour 6 minutes
No matter your interests, data and relationships — especially those that don’t make sense — are fascinating. When the two are combined, you have the powerful prospect identification tool called predictive modeling. With helpful hints and suggestions, this session brings to light the data junkie inside you and learn how addictive it can be to find relationships in the data. Order now >>

Intermediate

Zen and the HeART of Data Mining

David Robertston, Syracuse University
Course Length: 1 hour 1 minute 
The world is not perfect, and neither is our data. When analyzing data, it is critical to acknowledge error and discover the tools that highlight those levels of correlations interacting among the variables. The first step in data mining and predictive modeling is doing everything possible to create models that minimize this error. This session will use Microsoft Excel as analytical engine — a powerful tool available to all. 
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Pyramid Power: Transitional Giving for Building Strong Fundraising Pyramids

Lawrence Henze
This Webcast explores how data analysis suggests that many organizations have difficulty identifying transitional giving prospects: individuals emerging from the annual fund process who demonstrate potential to become mid-to-high level prospects in the years to come. Presenter Lawrence Henze looks at ways to identify these prospects and suggest fundraising strategies that will encourage successful cultivation of transitional giving prospects. 
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Under the Microscope: Prospect Identification and Screening

Suzanne Roberson, Rensselaer Polytechnic Institute
Tim Gergich, Rensselaer Polytechnic Institute
Course Length: 57 minutes
Database screening is an effective way to expand your donor base, if you manage the process wisely. This session aims to guide prospect researchers and advancement professionals through the process from organizational needs assessment to optimization of their screened data. It also covers how to avoid the pitfalls that may occur without proper training. Order now >>

Finding the Time and the People: How to Include Proactive Research in Your Workload

Sarah Cadbury, La Salle University
Course Length: 58 minutes
There is great value in proactive research; actually executing proactive research can be a challenge. This Webcast will discuss how to implement and build a comprehensive proactive research program. Learn various methods for identifying prospects to research, including techniques that can be used by organizations with or without an alumni base. Also included will be ways to make time for proactive research. Order now >>

Advanced

Zen and the HeART of Data Mining

David Robertston, Syracuse University
The world is not perfect, and neither is our data. When analyzing data, it is critical to acknowledge error and discover the tools that highlight those levels of correlations interacting among the variables. The first step in data mining and predictive modeling is doing everything possible to create models that minimize this error. This session will use Microsoft Excel as analytical engine — a powerful tool available to all. Order now >>

Managing Prospect Pipelines and Forecasting Fundraising Returns, In and Out of Campaigns

Sylvia Rogers Galen, The Nature Conservancy
Jon Thorsen, The Nature Conservancy
Effective prospect management programs use metrics to drive data-based decision making. This Webcast will review ways to forecast revenue at various stages of the donor pipeline, both during and between campaigns, and processes and reports that utilize forecast data. Order now >>