Intermediate
103: From Data to Information
Wednesday, July 21
Brian Dowling, Vancouver General Hospital and University of British Columbia Hospital Foundation
Prospect information and research professionals in healthcare are in a unique position to understand what data is important — by knowing how to build a comprehensive donor profile. In addition to trying to collect data, we are all subject to information overload and shortage of resources. Our desire to build comprehensive sets of information has to be simultaneously tailored to resource constraints. Navigate these challenges as well as the additional obstacles from healthcare. Learn more about Pre-Conference Workshops >>
113: The Ethical Considerations of Prospect Research and Relationship Management in Healthcare
Wednesday, July 21
David Lamb, Target Analytics, a Blackbaud Company
Researchers must balance an individual’s right to privacy when collecting, analyzing, maintaining, using and disseminating information. The balancing act is further complicated by instances where there is no “right” answer for prospect research and relationship management questions. This presentation will consider a variety of ethical considerations impacting healthcare organizations, including donor and prospect identification, screening practices, data management by staff, volunteers, HIPAA and other applicable laws. Learn more about Pre-Conference Workshops >>
202: Building the Donor Pyramid Through Annual and Planned Giving Prospecting
Thursday, July 22
James DeLauro, DeLauro and Associates
Recent research has established a strong link between regular annual giving and eventual planned gifts. In this session, participants will learn about those research findings and explore their implications for building a successful healthcare development program. Lead by a presenter with nearly 30 years of experience in healthcare fundraising and consulting, we will discuss how hospitals and other healthcare organizations identify giving prospects and cultivate the regular patterns of giving that have been shown to be associated with planned gifts. Learn more about Conference sessions >>
222: Building a Grateful Patient Fundraising Program from the Ground Up
Thursday, July 22
Carmela S. Kranz, Minnesota Medical Foundation
Deborah L. Mueller, Minnesota Medical Foundation
More hospitals and healthcare foundations are creating grateful patient programs. These programs provide an opportunity for patients and their families to make donations in recognition of the excellent care they’ve received and to show their gratitude in a way that benefits others. This session will share the steps the Minnesota Medical Foundation took to launch a comprehensive grateful patient program in late 2009, as well as lessons learned to date. Learn more about Conference sessions >>
303: Ethical Considerations in Healthcare Fundraising
Friday, July 23
Elizabeth Dollhopf Brown, University of Rochester
Kelly Gieser Johnson, Hazelden Foundation
James Rygg, City of Hope
Michael Seymour, University of Southern California Keck School of Medicine
Join this panel of healthcare researchers and relationship management professionals for an interactive discussion about the ethical issues often encountered in healthcare organizations, where rigorous scrutiny and heightened privacy expectations keep them on their toes every day. Topics will include compliance with state and federal regulations, research and reporting, electronic security, data management practices and internal ethical and cultural challenges. Learn more about Conference sessions >>
313: Successful Prospect ID Methods in a Restricted Environment
Friday, July 23
Heather Flannagan, Iowa Health Systems
Janet Weimar, Iowa Health Systems
Examine how to build a research program in a healthcare environment. Based on a case study, this session will address how to use in-house information to identify potential prospects, field requests for research on fundraiser-identified prospects and use proactive research techniques to push new information to fundraisers. Learn more about Conference sessions >>
413: New Suspects are Like "Green Eggs & Ham"
Saturday, July 24
Chris Sar, Director of Prospect Development , Phoenix Children’s Hospital Foundation
This session will look at techniques used at one children'sy hospital for building new identification programs, including grateful families and physician referrals. Understanding that identification is just the first step in building the prospect pipeline, we’ll also look at ways to get gift officers to trust the process and to make their discovery calls. "You don't like them, so you say. Try them, try them and you may." Learn more about Conference sessions >>