9:00am - 12:00pm ET

The Angels in the Details: Researching Startups

David Lawson, DonorTrends

One of the hallmarks of a bad economy is the emergence of new companies. This workshop will focus on how to find, research, and keep an eye on the prospects on your file that are part of these new ventures.  You will also learn how to research the angel investors who have become a critical source of funding for startups. If you have been looking for some new blood and new wealth then this workshop is for you.

_________________________________________________________________________________________

(Re) Positioning Yourself for Growth 

David Eberly, Children’s Hospital Trust Boston

Cathleen Parsons-Nikolic, Villanova University

U.S. News and World Report has ranked fundraising as one of its "Best Careers" in 2009.  Yet our profession is facing new and unparalleled challenges as a result of uncertain economic times.  What professional and interpersonal skills must we acquire or enhance to insure our continued career growth and satisfaction in this climate?  What new possibilities are there as our profession adapts to new opportunities and embraces new techniques and skill sets.  How can we assure our continuing advancement in the profession as researchers, prospect managers, and future gift officers?

This pre-conference workshop, led by two leaders in the field, will focus on preparing us for the next step in your career and placing us on the upward ladder toward job fulfillment and success.  In this workshop we will identify opportunities for professional and personal growth, and learn about the attitudes, strategies, and tools that can assist us in attaining them.  The goal of this workshop is to inform and inspire us to benefit both ourselves and our organizations and to (re)position us for growth.

_________________________________________________________________________________________

Best Practices: Data Mining, Data Integration and Data Analytics

Sally Boucher, CFRE, WealthEngine

Learn from industry experts and case studies culled from leading organizations on how best to perform data mining, data integration and data analytics.  We will cover best practices on utilizing the data you have; appending external data; interpreting and analyzing your data; putting it to work for you for fundraising success, and using it to evaluate current programs and predict future performance.

Register for this workshop if you want to learn how to bring “Fundraising Intelligence” to your development programs.  Like Business Intelligence, Fundraising Intelligence is the set of skills, processes, technologies, applications and practices used to support decision making.

A variety of ‘Best Practice Bottom Lines’ will provide you with ideas to reflect upon, and provide you with the 'how-to' steps to implement them after leaving the MARC Conference. Topics will include 1) Data Mining: making the most of the data you already have, data appends and external data sources, and analysis – making sense of it all 2) Data Integration: increase data utility by housing it in one system, make appropriate levels of data accessible to users, make data work for you (not the other way around), improve workflow, integrity and security and 3 ) Data Analytics: evaluating fundraising program performance, measuring return on Investment, predicting future program performance, and using data to enhance feasibility study.

Workshop material will be drawn in part from Wealth Engine’s recent Best Practices for Prospect Research publications, and workshop participants will be given access to these cutting-edge resources.

_________________________________________________________________________________________

<< Wednesday Sessions | Thursday Sessions >>
<< Friday Sessions >>