Intermediate
A 21st Century Gold Rush? Online Social Networks, Data Mining, and Advancement
Andrew Gossen, Cornell University
Course Length: 1 hour 29 minutes
Increasingly widespread participation in online social networking platforms presents advancement professionals with the tantalizing possibility of access to rich, detailed, user-generated information about development prospects and donors, as well as the social networks of those individuals. But is this opportunity as good as it sounds? This presentation provides an overview of some initial attempts to mine social network profiles for data, as well as some of the ethical, legal, practical, and policy issues raised by these efforts. Order now >>
The Art of the Qualification Call
Armando Zumaya, The Children's Defense Fund
Course Length: 52 minutes
Perfect for field fundraisers and prospect researchers, this Webcast shares the fine points of the often neglected qualification call or visit. Sometimes called “discovery visits,” these vital first meetings are when fundraisers meet a prospect face to face. Learn the subtle skills and tips to make this call successful, and get clarity for the next step in a relationship. Order now >>