Ready to Launch: A Strategic Planning Approach to Campaigns
Virtual Seminar Replay
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Presenter: Alison Sommers-Sayre
Session Description
This presentation will address how to:
- Prepare your research shop for a campaign
- Take a department inventory
- Assess customer feedback
- Determine return on investment
- Set goals and determine priorities
- Create a resource allocation plan
The presented addresses preparing your research shop for campaign. Mission statements, SWOT analysis, assessing stakeholder needs, SMART goals and determining ROI… Strategic planning may seem like a lot of jargon, but it’s really just about understanding your priorities and taking the time to create a realistic plan to help achieve your goals.
Alison Sommers-Sayre will discuss the strategic planning process, including how to take an inventory of your department, assess customer needs and determine resource allocation. Setting relevant and attainable goals is key to expectations management and fosters staff morale. Research departments can benefit from strategic planning at any time, but before a campaign launch it is critical to ensure your department and your staff are integral partners in a successful campaign.
Speaker Biography
Alison Sommers-Sayre is the Director of Development Research at Princeton University, where she oversees prospect identification and qualification as well as analytics and strategic intelligence in support of the University's $1.75B campaign. Before joining Princeton in 2004, she spent more than 12 years in corporate and consulting environments working in the areas of market research and strategic planning. She worked on the launch of The Wall Street Journal Online while head of consumer research for The Wall Street Journal. She served as Research Director for the Organic Living division of the magazine and book publisher Rodale, where she helped launch Organic Style magazine. In consulting roles, she has worked with Fortune 100 corporations, nonprofits, educational institutions and a U.S. president in the areas of strategic positioning and brand management, product development market analysis and public opinion polling. Sommers-Sayre is a graduate of the University of Chicago.