Connecting the Dots: Old and New Resources for Discovering and Mapping Relationships

APRA Virtual Seminar Replay 
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Presenter: Myra Norton

Session Description
Learn how uncovering the true alumni leaders and their social networks helps institutions reach development and alumni engagement goals. Classify the natural leaders — as recognized by their peers — and leverage this knowledge to reach more donors, recruit the right leadership and improve overall alumni involvement and support. Maps which illustrate the connections of your alumni can guide you in better understanding who influences whom when it comes to making decisions about giving and volunteering time and resources. Discover the next generation of alumni who will play the essential roles of supporters and advocates by analyzing their social networks.

Learning Points

• The impact of knowing the existing relationships among alumni
• The Power of Human Networks™
• The integration of network analysis and prospect research

About the Presenter:

Myra Norton brings more than 12 years of experience leading successful, dynamic teams in a variety of industries. She serves on the Institutional Advisory Board at University of Maryland, Baltimore County, is an adjunct faculty member at Towson University and a mathematical specialist at the United States Naval Academy. She also is actively involved in the Greater Baltimore Technology Council and the Center for Women in Technology, where she serves on the leadership team for the National Girls Collaborative Project. Norton has experience speaking at The Network Roundtable and University of Virginia, Microsoft’s Annual IT Pro Insights Day, Microsoft’s IT Pro Enterprise Summit, The Center for Women and Technology’s Computer Mania Day and Weber Shandwick’s Global Technology Practice Summit.