Thinking About Data Modeling? Five Key Questions to Consider Before Starting

APRA Virtual Seminar Replay 
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Presenter: Joshua Birkholz

Session Description
An increasing number of development programs are building internal analytics capacity for prospect identification, direct marketing segmentation and program analysis. With the increasing demands of prospect development programs, when does it make sense to add this capability to your organization? This session will discuss the five key questions to consider before starting an analytics effort of your own.

This virtual seminar will look at:

• Readiness of your program for implementing data mining and modeling
• Necessary skill sets for analytics professionals
• Software evaluation approaches
• Training opportunities
• Analytics implementation strategies

About the Presenter:

Joshua M. Birkholz is a principal at comprehensive fundraising consulting firm, Bentz Whaley Flessner and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. Prior to coming to Bentz Whaley Flessner, Birkholz engineered the data mining program for the University of Minnesota Foundation. He is the author of the book, Fundraising Analytics, and is a sought-after speaker on fundraising strategy and technology. Birkholz earned his Bachelor of Arts from Concordia University-St. Paul and his Master of Arts in arts administration from St. Mary’s University in Winona, Minnesota.