Supporting Your Organization’s Mega Campaign

Registration for this Virtual Seminar is closed.

Presenter: David Lawson

Session Description
Many organizations are facing campaigns that are more than double their previous goals and extended beyond the typical five- or seven-year period. Discuss how this new generation of mega campaigns requires an organization to dramatically expand the donor pool, actively acquire new donors and systematically prioritize prospects in strategic and meaningful ways. Examine how accounting standards are changing the way campaign gifts are counted and what new trends in donor’s motivations, preferences and attitudes toward philanthropic giving will impact your organization’s campaign goals and priorities.  

Speaker Biography
David Lawson is Vice President of Market Strategy for Kintera. He brings more than 30 years of experience in the art of finding and profiling America s wealthy. In 1997, he founded Prospect Information Network (P!N) to provide prospect identification services and software to the nonprofit community. P!N was acquired by Kintera in 2004. Lawson began his fundraising career in the late 1970s as editor of The Foundation 500. In the 1980s he founded The Information Prospector, a company that grew to employ more than 30 researchers and writers producing 300 in-depth profiles monthly. As a senior consultant at CDA/Investnet (now Thomson Financial), Lawson created the company s real estate MATCH product and designed its FACT$ Viewer database. He is a CASE Steuben Apple Award recipient and co-founder of the WOW! Institute, a training organization for fundraisers and philanthropists.