Promoting the Value of Research: Using Data for Metrics and Measurement

Virtual Seminar Replay
Open: November 7
Close: December 4

Register online or by mail or fax today!

Presenter: Joshua Birkholz

Session Description
The analysis of data within a prospect management system can be used to evaluate fundraising effectiveness, assist with strategic planning, and inform management decision making. Josua Birkholz will examine what is important to monitor, how to establish benchmarks, and how to set up progress reporting and analysis.

Speaker Biography
Joshua Birkholz is the director of DonorCast, people-driven analytics by Bentz Whaley Flessner. His areas of specialty include data mining, metrics for nonprofit fundraising, and constituent relationship management. He provides services and counsel in program and constituency analysis, segmentation, building data mining programs, developing strong prospect management and tracking methodologies, and implementing integrated prospect identification systems. His cutting-edge data analysis and information strategy techniques help clients to understand their people and maximize the impact of major, annual, and planned gift development.

Before joining Bentz Whaley Flessner, Birkholz engineered analytics and metrics strategies as a Data Mining Analyst for the University of Minnesota Foundation. He is a sought-after speaker and presenter in the field of analytics, prospecting and constituent relationship management. He earned his bachelor's degree from Concordia University-St. Paul and a master's in arts administration from St. Mary's University in Winona, Minnesota.