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Wednesday, June 15, 2011, 9:00 a.m. to 5:00 p.m.
APRA New Researchers Symposium
Faculty: Helen Brown, David Eberly, Deborah Reinhardt Youmans, CFRE
The APRA New Researchers Symposium is being introduced this year to MARC as an intensive one-day seminar, led by seasoned faculty, focused on fundamental and essential elements of prospect research. The curriculum ensures that participants have the latest and most relevant information to launch a program or hone existing skills and knowledge.
This highly-rated seminar encourages interaction and networking while delivering the highest quality, most in-depth and respected educational content of its kind. The APRA New Researchers Symposium is especially suited for new researchers, fundraisers and other development professionals who are interested in learning about research methods and technologies, and managers new to supervising researchers. This comprehensive symposium provides participants with the knowledge, tools and analytical techniques necessary to develop and sustain a high-quality prospect research effort.
Program Highlights:
- Role of Research as a Partner in Fundraising
- Ethics, Confidentiality and Donor Privacy Considerations
- Researching Individuals and Evaluating Wealth Indicators
- Researching Corporations and Foundations and Evaluating Grant Opportunities
- Proactive Research with an Introduction to Prospect Identification
- Essential Web-Search Tools and Techniques
- Resources, Services and Publications
- An Introduction to Relationship Management
- Best Practices for Organizing and Managing the Research Process