This presentation will address:
- Readiness of your program for implementing data mining and modeling
- Necessary skill sets for analytics professionals
- Software evaluation approaches
- Training opportunities
- Analytics implementation strategies
An increasing number of development programs are building internal analytics capacity for prospect identification, direct marketing segmentation and program analysis. With the increasing demands of prospect development programs, when does it make sense to add this capability to your organization? This session will discuss the five key questions to consider before starting an analytics effort of your own.