Assessing Return on Investment for Modeling and Screening

Assessing Return on Investment for Modeling and Screening
Presenters: Kat Banakis, Senior Director, GG+A Analytics & Nikki Strothers, Assistant Director of Records, Stockton University
Year: 2016
Price: Member: FREE; Non-Member: $39
Body of Knowledge Alignment:
Domains: Prospect Research 1, 4 & 5; Relationship Management 3; Campaigns 6
Competencies and Levels:

  • PR: Competency 1: Information Management/Records Management, Levels I & II
  • PR: Competency 4: Utilizing Research Resources, Levels I & II
  • PR: Competency 5: Financial Capacity Evaluation and Wealth Indicators, Levels I & II
  • RM: Competency 3: Relationship Management Database Management, Levels I & II
  • CA: Competency 6: Campaign Analytics, Reporting and Data Management,Levels I & II

The webinar will cover the return on investment for modeling and re-modeling populations. The webinar will include an interview with Stockton University, which did modeling projects in 2011 and 2015. During that time, the institution expanded from a college to a university serving the Atlantic City community.

Login to view purchase options

Recent Stories
Are You Still Screening in the Dark Ages? Best Practices for Screening in the 21st Century

How to Identify Major Gifts in Plain Sight

Year-End Database Audit: Tips to Prepare Your Nonprofit for 2018