Behind the Scores – The Untold Story of Data

Presenter: David Lawson, TrueGivers, LLC, Melissa Kwilosz, Arizona State University Foundation
Year: 2012
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels: 

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM) Competencies, Level II
  • Competency 2: Project Management, Level II
  • Competency 3: Data Manipulation Skills, Level I
  • Competency 4: Statistical Techniques and Competencies, Level II


Domain: Prospect Research
Competencies and Levels: 

  • Competency 4: Utilizing Research Resources, Level II
  • Competency 5: Financial Capacity Evaluation and Wealth Indicators, Level II
  • Competency 7: Screenings, Level II 

This webinar will take you behind the scores where you will discover invaluable intelligence about your prospect’s capacity, affinity, and philanthropic propensity. David Lawson, a Partner with TrueGivers, LLC, will show you  how to identify and qualify prospects using over 200 data elements including home equity, household economic stability, discretionary income, buying behavior, lifestyle, personal interests, and philanthropic activities.  Melissa Kwilosz, Assistant Vice President for Strategic Reporting and Analytics at the Arizona State University Foundation will discuss how she has used the data to not only find prospects missed by traditional wealth screening, but also to better match the interests of their constituents with ASU’s programs and projects.  If you want to hear the story the data behind all those scores has been wanting to tell you, then this webinar is for you.

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