Building the Pipeline Without History

Presenters: Dori Cavala & Brian Wenke, American Cancer Society, California Division
Year: 2010
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels: 

  • Competency 2: Prospect Research Essentials, Level II

Domain: Relationshio Management 
Competencies and Levels: 

  • Competency 1: Prospect Pool/Base Analysis, Level I  


This session will illustrate critical steps in using prospect research, prospect management and stewardship to build a major gift pipeline in organizations with little to no history of major gifts.

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