Competing in an Analytical Environment

Presenter: Phillip Manning, Pennsylvania State University and Kelly Snyder, Pennsylvania State University
Year: 2015
Price: Members $49, Non-Member: $79
Body of Knowledge Alignment: Data Anyaltics 
Competencies and Levels:

  • Competency 2: Project Management
  • Competency 7: Fund Raising Knowledge
  • Competency 9: Change Management/Strategic Thinking

With more than 91% of non-profits experiencing positive results from analytical investments, how do you get a program from vision to reality? We will discuss the evolution of Penn State’s experience from the drawing board to the board room. How we moved from where we wanted to be but lacked resources and support to our current collaborative, fundraiser focused and results driven program combining research, marketing and annual giving analytics. Early successes will be shared as well as the challenges faced in changing to a data driven fundraising approach at a large, public university.

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