Development Research and Events: A Prospecting Bonanza

Presenter: Jenny Gallagher, Sandy Johnson, Iowa State University Foundation
Year: 2012
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels: 

  • Competency 2: Prospect Research Essentials, Level I
  • Competency 4: Utilizing Research Resources, Level I
  • Competency 9: Organization and Fundraising Knowledge, Level I

Join in this discussion to learn about a program at the Iowa State University Foundation in which the Development Research and Events departments work together to identify prospects and implement a more strategic regional event. Learn a step-by-step process that includes identifying an event location and host, developing strategic guest lists, attending the event, conducting a post-event prospect debriefing, and identifying and assigning prospects for follow-up. This session will provide you with tools and ideas that you can take back to your office and begin implementing immediately for more strategic, exciting, and results-driven events.

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