From New Acquaintances to VIPs

Presenter: Mary Kathryn Nunes, Target Analytics
Year: 2015
Price: Members: FREE Non-members price: $39.00
Body of Knowledge Alignment: 
Domain:
Prospect Research
Competencies and Levels: 

  • Competency 2: Prospect Research Essentials, Level I, Level II 
  • Competency 7: Screenings, Level I, Level II 

Domain: Relationship Management
Competencies and Levels:

  • Competency 1: Prospect Pool/Base Analysis, Level I, Level II 

Domain: Data Analytics
Competencies and Levels:

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM), Level I, Level II 

Your organization creates new relationships every day. Whether it is a new patient stopping by for the first appointment, or a ticket buyer to your sold out concert, your organization interacts with prospective supporters all the time. However knowing which new relationships to develop into long-term donors is key. Designed for organizations working in either Healthcare or the Arts & Cultural markets, join us as we discuss best practices for identifying your potential, the right data assets for screening, software for relationship management, and a little know-how for devising new strategies you can build better bridges to take acquaintances to VIPs.

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