How Non-Profits Can Deepen Relationships with Donors Using Analytics and Moves Management

Presenter: Gabe Cooper, CEO, VirtuousCRM 
Year: 2016
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment:
Domain:
 Relationship Management 3, 4, 5, 6, 7, & 8; Data Analytics 2, 6, & 8
Competencies and Levels: 

  • RM: Competency 3: Relationship Management Database Management; Level I, Level II
  • RM: Competency 4: Relationship Management Reporting; Level I, Level II
  • RM: Competency 5: Moves Management; Level I, Level II
  • RM: Competency 6: Prospect Strategy; Level I, Level II
  • RM: Competency 7: Portfolio Management; Level I, Level II
  • RM: Competency 8: Pipeline Management; Level I, Level II
  • DA: Competency 2: Project Management; Level I, Level II
  • DA: Competency 6: Communication; Level I, Level II
  • DA: Competency 8: Analytics and Campaign; Level I, Level II


In order for nonprofits to survive in today's world, they need to figure out how to personalize their communication at scale. Organizations that see donors as numbers and don't seem to understand the giving needs and capacity of each donor will ultimately fail. This webinar will help organizations better understand the passions, relationships and giving capacity of each donor, then personalize communication in a way that truly grows generosity.

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