Partnerships to Identify and Engage Prospects

Presenters: Krista M. Gallagher Colt, Luther Seminary; Katherine Steffen, Luther Seminary
Year: 2013
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Relationship Management 
Competencies and Levels:  

  • Competency 3: Relationship Management Database Management, Level I 
  • Competency 11: Volunteer Management, Level II

Domain: Prospect Research 
Competencies and Levels:  

  • Competency 6: Prospect Interests and Networks/Relationships, Level I 

Identifying and qualifying prospects are obvious roles for a researcher, but what happens with the next step? Research has a key role to play in the engagement of those prospects, too! When volunteers are added to the mix, this partnership between front-line fundraisers, volunteers and research becomes even more important. Learn some of the ways Luther Seminary has used volunteers to help build the prospect pool, engage new prospects and keep both staff and volunteers motivated at every step along with way.

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