Social Donor Management: Big Data, Big Gifts

Presenter: Brent Grinna, EverTrue
Year: 2014
Price: Members: FREE, Non-Members: $39
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels:  

  • Competency 4: Utilizing Research Resources, Level I & Level II

With over 1 billion users, Facebook has emerged as the social graph. With 250 million users, LinkedIn is the professional graph. Mobile technology is transforming every industry. Yet these platforms continue to operate at the periphery of most non-profit fundraising organizations. This presentation will teach the principles of the emerging field of "Social Donor Management" and help your institution bring your investment in social media to the core of your operations in order to increase participation rates, identify major donor prospects and improve stewardship. We will focus heavily on increasing the “R” in Social Media ROI.

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