True Detective: "Apprehending" Prospects Proactively

Presenter: Alison M. Quigley, The Nature Conservancy
Presenter: Tonya HampsonThe Nature Conservancy

Year: 2015
Price: Members $49, Non-Member: $79
Body of Knowledge Alignment: Prospect Research
Competencies and Levels:

  • Competency 2: Prospect Research Essentials 
  • Competency 9: Organization and Fundraising Knowledge 

Let’s get proactive, gumshoes! Doff your deerstalker and polish your magnifying glass - we're hot on the trail for new donor prospects. In this session, we’ll examine the four cornerstones of prospect qualification – Capacity, Philanthropy, Affinity, and Connection – and offer a series of proactive strategies for identifying new prospects and facilitating pipeline-building. This session is geared toward researchers in mission-based nonprofits, but will benefit anyone interested in sharpening their abilities to spot the clues that lead to viable prospects.

 

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