Presenter: Melissa Bank Stepno, Target Analytics, a Blackbaud Company
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels:
- Competency 5: Financial Capacity Evaluation and Wealth Indicators, Level I
The residential real estate industry has been the subject of significant buzz the last few years. With all the conversation about the viability of the mortgage industry, the real estate bubble bursting and the beginnings of a market correction, researchers have been left wondering what real estate data is really saying. A simple property value alone isn’t always a good indicator of wealth. This session will review the real estate market’s history, today’s climate, how to use real estate information for prospecting, and provide tips and tools to help best interpret and understand data.