Using Surveys to Complement Prospect Research

Presenters:Kat Banakis, Director, Strategic Implementation at GG+A Analytics; Mary Beth Nibley, Directory of Development Research and Prospect Management, University of Maryland Baltimore
Year: 2014 
Price: Members: FREE, Non-Members: $39
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels:  

  • Competency 6: Prospect Interests and Networks/Relationships, Level I 

Prospect surveys provide a powerful tool to qualify and prioritize a segment of your prospect pool. Knowing which prospects have interest in your organization or a specific initiative offers a ready pipeline of promising prospects and a guide for more in-depth research. This webinar will provide tips in survey design, execution, and implementation and opportunities to engage with other facets of development teams throughout the process for a shared vision and outcome.

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