We Have Always Done it That Way: The Tension Between Tradition and Best Fundraising Practices

Presenter: Lawrence Henze, Senior Consultant, Target Analytics
Year: 2016
Price: Member: FREE; Non-Member: $39
Body of Knowledge Domains and Competencies: Prospect Research 2; Relationship Management 6 & 15; Data Analytics 1, 7, & 8; Campaigns 5 & 6
Level: I

Over the years, nonprofits have adopted practices that have “weathered the test of time” or exist because “we have always done it that way,” but are they really the best practices, or are we sticking with these precedents because we fear change? If we could start from scratch, what would we introduce as best practices? Would we allow data, statistical observations and common sense to overrule tradition? This session will propose best practice solutions, from research and prospect development through solicitation and stewardship. Learn how to break away from practices that are less than the best and seek new levels of success for your organization.

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