|
|
|
|
MISSION
Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment.
|
APRA gratefully acknowledges the continuing support of year-round Platinum Sponsor WealthEngine for its commitment to the educational needs of professionals in fundraising research.
YOUR AD COULD GO HERE
Reach fundraising research professionals by advertising in Connections — click here to learn more.
|
|
|
|
|
|
|
|
Summer 2010 Issue Available
|
The Summer 2010 issue of Connections is now available for APRA members. Login now to view the current issue and the fully searchable Connections archives.
Not an APRA member? The current issue is available for $9.99 — visit the APRA Online Store to purchase.
Interested in joining APRA? Learn more about membership benefits and how to join today.
|
|
|
|
|
|
|
A Letter From the President
By Elizabeth R. Crabtree
Issue: Vol. 19, No. 1: Spring 2008
|
| It is befitting that as we welcome the advent of springtime we also celebrate several milestones in the evolution of APRA and our profession. As APRA continues to grow in membership and stature, we are responding with new plans and programs that will further enhance APRA’s role as a leading fundraising organization. |
|
|
|
|
|
|
|
Successful Electronic Screening: Who, What, When and How
By Peter J. Zeimet, M.L.S.
Issue: Vol. 19, No. 1: Spring 2008
|
| Prospect research is about data. More specifically, it’s about using data to inform the development process with the ultimate goal of raising more money for your organization. The natural evolution of the industry, coupled with increases in technology, has put an even greater emphasis on using data more effectively in development. |
|
|
|
|
|
|
|
Electronic Screening Roundtable
By Valerie Anastasio, Karen Greene & Dorry Kelley
Issue: Vol. 19, No. 1: Spring 2008
|
| When this issue on electronic screening was being assembled, the Connections editorial committee — Sarah Conner-Smith, Chris Pipkins and David Robertson — thought it would be a good idea to assemble a group of experts to bring their experience and perspective to the discussion of the topic. Thinking together about what is one of the most important decisions that we make as research directors, the committee identified several questions that covered the screening process from selection to analysis. The committee then put these questions via e-mail to three researchers whose names will be familiar to many of our readers: Valeria Anastasio, Karen Greene and Dorry Kelley. |
|
|
|
|
|
|
|
Doing More With Less: Electronic Screening in the Hospital Environment
By David Eberly
Issue: Vol. 19, No. 1: Spring 2008
|
| Those of us who have moved back and forth between higher education and health care know how different from one another these fundraising environments can be. While the mission of hospitals to heal the sick can often seem a more attractive one to fundraisers in education, the resources — financial and informational — of colleges and universities can draw the envy of their counterparts in health care. |
|
|
|
|
|
|
|
Assessing Your Own Performance
By Shelby McClintock
Issue: Vol. 19, No. 1: Spring 2008
|
| As I write this, I am recovering from an exciting New Year’s Eve in Boston and contemplating my personal resolutions for 2008, which I admit include reintroducing vegetables into my diet. Many cultures use the calendar to define times for personal reflection and commitment to new habits and behaviors. |
|
|
|
|
|
|
|
Prospect Rating and the "Performance" of Personal Identity
By Jeffrey A. Walker, Ph.D.
Issue: Vol. 19, No. 1: Spring 2008
|
|
Identifying a constituent as a new prospect, systematically evaluating the known assets and assembling the varied puzzle pieces of the person’s life can be an exhilarating process. Sometimes, though, the last name is “too common” to yield to our standard searches; or the address-histories, “other known residents” and respective birth-dates end up expanding the range of questions, instead of narrowing them; or the property records are unavailable (too cleverly hidden, perhaps). |
|
|
|
|
|
|