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MISSION

Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment. 

Connections is predominantly comprised of original educational content covering topics in fundraising research, analytics and relationship management. Connections positions the profession as a strategic partner in fundraising and as a critical component of any development operation.  Connections also serves as a means to fostering partnerships and collaborations between APRA and other nonprofit professional organizations, which may include inviting or reprinting articles from thought leaders of peer organizations.  As a voice of the organization, Connections publishes articles and editorials consonant with the strategic direction of the organization as defined by the APRA board.

 

 

 

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Vol 22/No. 4
Winter 2012 Issue Available

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Letter From the President
By Elizabeth R. Crabtree
Issue: Vol. 20, No. 2: Summer 2009

Last issue, I launched my president’s letter with a conversation about change. As I now write my last communication as president of APRA, I find myself reflecting upon all that has changed — and all that we have accomplished as an organization — since I first joined the APRA board six years ago served as president during the last two years. It’s been an exhilarating and enlightening experience, and one that I will always consider to be a highlight of my professional career.

 Elizabeth Crabtree
Elizabeth_Crabtree


Letter From the Editor
By Sharon McAndrews
Issue: Vol. 20, No. 2: Summer 2009

Welcome to the summer issue of Connections. With the official and long-awaited start of the summer season just days away, and APRA's 22nd International Conference in Boston just weeks away, now seems like a most refreshing time to talk about our profession and its tools of the trade. Yes, in this issue, we explore some of the unique and non-fee based (free!) online research tools that we have found, often by happenstance, and now use daily, thereby making our jobs easier, more precise, and, dare I say, maybe even more fun.

 Sharon McAndrews
Sharon_McAndrews


Public Libraries: What's in Your Local Toolbox?
By Sharon McAndrews
Issue: Vol. 20, No. 2: Summer 2009

Advancement research is as much about the search technique as well as, if not more, the tools we use to find answers. And oh how approaches have changed, as many of our research tools today are PC-based, paid-for, subscribed-to-electronic, and remotely accessed 24/7 from our offices, cubes and homes thanks to evolving information technologies. Certainly this electronic revolution has made much about our jobs easier, faster, convenient and perhaps even more precise. Yet, if we step outside our (virtual) offices and walk down the street, another treasure chest of search and retrieval options exists in our communities. Mix bricks and mortar, add public access, and voila, you've found your local public library.


Tools of Our Trade: Web Provides Tools We Like, Tools We Use
By Connections Contributors
Issue: Vol. 20, No. 2: Summer 2009

In the spirit of this issue's "tools of the trade" theme, several of our research colleagues have shared their feedback about free online tools they found and now use on the job with so much enthusiasm for them, that they want you to know about them, too. The following vignettes provide brief overviews and experiences using three Web sites designed to aide our searches for biographical, people and business contact data. While our colleagues do not rely solely on these Web sites for all answers, given limitations and potential for inaccuracies, they all agree their site may be a good place to start or find other leads about a person or prospect.


Tips for Accessing Electronic Databases Through Public Libraries
By Janet Lieberman
Issue: Vol. 20, No. 2: Summer 2009

The Spring 2009 NEDRA News, the quarterly newsletter of the New England Development Research Association, included an article describing the many electronic databases available for free through public libraries in New England. Although the article, “It Ain't Just For Books Anymore: A Guide to Electronic Databases Available Through New England Public Libraries,” was specifically geared toward the New England audience, it raised some important points that may be useful to prospect researchers outside of the region. At a time when development office budgets are under tremendous strain and each resource is examined carefully to determine its value, it is useful to take a look at the electronic databases available to public library card holders.


What's All That Twittering About? Here's an Overview
By Deborah B. Neumann
Issue: Vol. 20, No. 2: Summer 2009

There is a fairly new Web site called Twitter. You may have heard of it, but you may not know how it works. What follows is a brief overview of what it is, how it’s used and how it might be helpful for prospect researchers.


Red Flags and Yellow Alerts: The FTC, Identity Theft and Personal Health Records
By David Eberly
Issue: Vol. 20, No. 2: Summer 2009

In his prescient article published in 2006, “The Privacy and Security Policy Vacuum in Higher Education,” Fred H. Cate concluded that “if we don’t figure out how to behave responsibly toward personal data, and how to demonstrate that fact convincingly and publicly, the government is likely to do the job for us.” Three years later, we can see the truth in his prediction.

 David Eberly
David_Eberly


Book Review
Wealth: How the World’s High-Net Worth Grow, Sustain, and Manage Their Fortunes by Merrill Lynch, Capgemini

By Troy Smith
Issue: Vol. 20, No. 2: Summer 2009

Since 1997, Merrill Lynch and Capgemini have published the World Wealth Report (WWR), which details investment and attitudinal habits of individuals with at least $1 million in investable assets (excluding principal residence), which they called High Net Worth Individuals, or HNWIs.

 Troy Smith
Troy_Smith


10 Tips for Prospect Researchers
By Bill Powers
Issue: Vol. 20, No. 2: Summer 2009

Prospect research is the craft of synthesizing and analyzing data about a potential donor (prospect). The work involves finding wealth indicators (assets), such as real estate, stock ownership, salary, philanthropic giving, etc. and biographical/career information. Researchers use this information to create a profile of a prospect’s assets and work/life history that can be presented to a front-line fundraiser. The front-line fundraiser can then use the information as a starting point in the stewardship and solicitation process. With all of this in mind, here are 10 tips that can help you at any stage of the research process.

 Bill Powers
Bill_Powers


One Foot In, One Foot Out
By David Eberly
Issue: Vol. 20, No. 2: Summer 2009

For those of us used to searching immediately for Jeff Walker’s column in the old PDF format of Connections, or scrolling down the new HTML version, this issue will mark a sad occasion, for his “One Foot in the Future” column will no longer appear.

Jeff had already established himself as one of Connections most popular contributors when I took over the editorship from Lisa Howley. I quickly learned how inventive a writer he is, and from the point of view as his editor, how good. No idea was too far-fetched and no comma was ever out of place. I was amazed by how, issue after issue, Jeff would tirelessly suggest subjects and then admirably fulfill their tantalizing promise. I have my favorites — “Prospect Rating and the Performance of Identity,” with its discussion of privacy and profiling, is certainly one. Jeff took on many topics: a “philanthropic research major,” our “cultural addiction to paper,” and, most recently, host of vibrant discussion of post-election philanthropy. Jeff has been an indefatigable columnist.

Jeff has supported Connections in more ways than as a writer. A tireless member of the Connections Editorial Committee, Jeff served as sounding board and support. Over my tenure as editor, I came value his commitment, his passion for research, his point of view as an author, which we shared, and his advice. But Jeff will not be disappearing from Connections. Just a few days ago he sent me, quite spontaneously, a suggestion for an article. One foot in, one foot out — stayed tuned!

David Eberly
David_Eberly


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