APRA Home | Login |

Winter2011

Connections SEARCH 

 Advanced Search

 Search APRA

MISSION

Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment. 

Connections is predominantly comprised of original educational content covering topics in fundraising research, analytics and relationship management. Connections positions the profession as a strategic partner in fundraising and as a critical component of any development operation.  Connections also serves as a means to fostering partnerships and collaborations between APRA and other nonprofit professional organizations, which may include inviting or reprinting articles from thought leaders of peer organizations.  As a voice of the organization, Connections publishes articles and editorials consonant with the strategic direction of the organization as defined by the APRA board.

 

 

 

YOUR AD COULD GO HERE

Reach fundraising research professionals by advertising in Connectionsclick here to learn more.


 
Vol 22/No. 4
Winter 2012 Issue Available

The Winter 2012 issue of Connections is now available for APRA members. Login now to view the current issue and the fully searchable Connections archives.

Interested in joining APRA? Learn more about membership benefits and how to join today.

 


 

Current Issue | Print This Issue | Connections Archives | Search | Receive automatic updates from Connections - RSS feed subscription

Letter From the President
By Deborah L. Mueller
Issue: Vol. 20, No. 3: Fall 2009

This letter is my first communication with you — the APRA members — since my term as president took effect on September 1. I am delighted to serve this organization because APRA has meant so much to me over the years. Beginning with my first APRA conference in Minneapolis — the first ever — I have had the pleasure of getting to know many of you over the years through informal networking at this annual gathering. Formal service at the chapter level and on APRA committees and conference planning has provided opportunities to develop strong friendships, too.

 Deborah Mueller
Deborah_Mueller


Letter From the Editor
By Sharon McAndrews
Issue: Vol. 20, No. 3: Fall 2009
With the arrival of September, and the current issue of Connections, come a few transitions. Not so much the 'out with the old, in with the new' type of transitions (although I suppose there is always an element of truth to that), but more like passing a baton in a relay race where each runner represents a different point along a path that continues carrying on the mission and traditions, but with a new twist or approach.

 Sharon McAndrews
Sharon_McAndrews


Donor Centered and Research Led: In Step with Penelope Burk
By Valerie Anastasio
Issue: Vol. 20, No. 3: Fall 2009
Penelope Burk, author of "Donor Centered Fundraising: How to Hold On to Your Donors and Raise Much More Money," is an inquisitive and plainspoken lady. “We listen to donors,” she says, “and whatever they have to say is what we publish.”

 Valerie Anastasio
Valerie_C._Anastasio


An Interview with Ileana van der Linde Offers a Snapshot of World Wealth
By David Eberly
Issue: Vol. 20, No. 3: Fall 2009

Recently The New York Times announced on its front page that the rich are no longer getting richer. Over the last two years, the paper reported, they have become poorer, “and many may not return to their old levels of wealth and income anytime soon.” (The New York Times, August 21, 2009, A1). This news would not have surprised Ileana van der Linde, who authored the Capgemini World Wealth Report 2009 on which the Times article was based. Nor would it have been news to the APRA members who attended its annual conference, where van der Linde delivered the keynote address.


Postcards from Boston… and APRA's 22nd Annual International Conference
By Connections Contributors
Issue: Vol. 20, No. 3: Fall 2009

Seven hundred-plus co-workers, colleagues, even friends — old and new — traveled near and far mid-summer to revel around professional development in historic Boston at this year's 22nd Annual International Conference. APRA members and conference attendees Shannon Carrion and Bill Powers sent 'postcards' from Boston that chronicled some of their experiences, while conference volunteer co-chair Rick Snyder of the Helen Brown Group (and NEDRA president) talked about the many volunteers who pitched in to make this year's conference another successful event.


Expanding the Role of Research — Helping Fundraisers Make More and Better Connections
By Paul J. Kaiser
Issue: Vol. 20, No. 3: Fall 2009

Marquette University is a Catholic, Jesuit university located in Milwaukee, Wisconsin. There are more than 10,000 current undergraduate and graduate students with 100,000-plus alumni worldwide. There are currently 150 employees in the Division of University Advancement at Marquette. The Research Department is divided into two teams, regional and programmatic. There are currently seven research analysts and one prospect analyst.


Revising the APRA Statement of Ethics
By Connections Contributors
Issue: Vol. 20, No. 3: Fall 2009

Ethics is the foundation of our profession. Without a personal and a professional code of ethics, none of us would be able to conduct our work with the confidence of our institutions, our donors, or the public at large. APRA has long recognized the importance of ethics and has been a leader in codifying and encouraging ethical conduct. Its Statement of Ethics, most recently revised in 2004, has set the standard for the ethical collection, use, dissemination and retention of information among researchers.


Book Review
“The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia” by Andrew Lih

By David E. Robertson, Jr.
Issue: Vol. 20, No. 3: Fall 2009
What a crazy idea to live in a world that gives free license to all who wish to contribute, modify, copy and edit the online work of others. A world that gives strangers the ability to revise, and yes, delete, scholarly and not so scholarly, pedestrian submissions — that world thrives in the virtual world named Wikipedia.

 David Robertson
David_Robertson


Home | Contact Us | Editorial Policy
Copyright 2011, APRA
Terms of Use