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MISSION
Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment.
Connections is predominantly comprised of original educational content covering topics in fundraising research, analytics and relationship management. Connections positions the profession as a strategic partner in fundraising and as a critical component of any development operation. Connections also serves as a means to fostering partnerships and collaborations between APRA and other nonprofit professional organizations, which may include inviting or reprinting articles from thought leaders of peer organizations. As a voice of the organization, Connections publishes articles and editorials consonant with the strategic direction of the organization as defined by the APRA board.
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YOUR AD COULD GO HERE
Reach fundraising research professionals by advertising in Connections — click here to learn more.
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Winter 2012 Issue Available
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The Winter 2012 issue of Connections is now available for APRA members. Login now to view the current issue and the fully searchable Connections archives.
Interested in joining APRA? Learn more about membership benefits and how to join today.
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A Letter From the President
By Elizabeth R. Crabtree
Issue: Vol. 18, No. 4: Winter 2007
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| As I reflect on the remarks offered during the keynote panel at the Annual Conference and on the articles featured in the last issue of Connections, I am struck by vast changes in philanthropy and fundraising and APRA’s role in this new dynamic. There is a heightened sense of inclusiveness, diversity and measuring the impact of philanthropy as individuals at all income levels, backgrounds and interests are asked to participate in charitable giving. |
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A Letter from the Editor
By David Eberly
Issue: Vol. 18, No. 4: Winter 2007
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| With this Winter issue, I assume the interim editorship of Connections. I do so gratitude and appreciation for the extraordinary effort that Lisa Howley, assisted by the dedicated group of volunteers, has made over the last three years to revive Connections and to return it to its position as the premiere publication for prospect research. I know how delighted I was to read it again, and how I now anticipate each information-packed number. |
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Inside and Around APRA
By Connections Staff
Issue: Vol. 18, No. 4: Winter 2007
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APRA Educational Schedule
- Symposium Schedule
- APRA Virtual Seminar Series
APRA/MARC Partnership
2008 APRA International Conference
NOZA Announces Free Foundation Grant Searching
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Researchers Without Borders: How to Nurture Growth and Protect the Mission
By Cecilia Hogan
Issue: Vol. 18, No. 4: Winter 2007
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“A thousand men, say, go searchin’ for gold. After six months, one of them’s lucky: one out of a thousand. His find represents not only his own labor, but that of nine hundred and ninety-nine others to boot. That’s six thousand months, five hundred years, scramblin’ over a mountain, goin’ hungry and thirsty. An ounce of gold, mister, is worth what it is because of the human labor that went into the findin’ and the gettin’ of it.”
— Howard, "The Treasure of Sierra Madre" (1948, Warner Bros. Pictures) |
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Effective Planned Giving and Research Collaboration
By Kelly Sachse, CFP
Issue: Vol. 18, No. 4: Winter 2007
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| By now, everyone has heard about the huge amount of wealth (estimated at between $41 trillion and $136 trillion) that will be transferred over the next 50 years, as members of both the World War II and Baby Boomer generations die. Because this transfer will include a sizeable number of charitable bequests, planned giving has received considerable attention in recent years. The skills and knowledge researchers bring to the process of identifying potential planned giving prospects can help to establish and sustain highly successful estate giving efforts. |
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Stewardship and Research: A Natural Partnership
By Napoleon L. Hendrix, III
Issue: Vol. 18, No. 4: Winter 2007
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| Stewardship has been a stated process and core function in the donor solicitation cycle since its inception. However, the task remains an effort to which most fundraising operations have played little more than lip service. The directive of the function is very clear — “show gratitude to those who have provided generous support and shown an interest in your cause.” Yet over the last decade, many organizations have sacrificed sound stewardship practices in favor of more aggressive donor acquisition and an endless cycle of solicitation. |
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Researching Parents
By Sarah Conner-Smith
Issue: Vol. 18, No. 4: Winter 2007
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| The research team at Stanford works with the Parents Program in the Office of Development each summer to analyze the parents of the new student population. We have developed a successful partnership that has enhanced the engagement of Stanford parents as volunteers and as donors. In this article, I will discuss in detail how we built the partnership and the methodologies that we employ to analyze the parent population. |
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Research and Support of Governing Boards and Volunteers
By Diane R. Crane
Issue: Vol. 18, No. 4: Winter 2007
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| Prospect researchers are uniquely positioned to assist in the identification, recruitment and ongoing support of volunteers who offer the right scope of attributes for an organization’s Advancement efforts. Because supporting volunteers is an office-wide endeavor, researchers have the opportunity to work closely with colleagues throughout the organization and can influence critical decision-making, particularly where the governing board is concerned. |
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Relationship Management: It’s Not Just for Fundraisers Anymore
By Shelby McClintock
Issue: Vol. 18, No. 4: Winter 2007
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| I’ve recently made a discovery that altered everything I thought I knew about research and advancement services. For the past decade, I have thought of myself and my research team as information managers — knowledge managers — embedded in a relationship management organization. Recently, however, I’ve come to believe that researchers are fundamentally in the relationship management business too. |
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Guarding Donor Privacy: The Iowa State University Example
By Sandy Johnson
Issue: Vol. 18, No. 4: Winter 2007
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Welcome to a new column in Connections that will focus on ethics. Below you will find the APRA Ethics Committee’s mission statement and a list of the members. In addition to our column, we are posting information on the APRA Web site in the Discussion Forums where we hope to have conversations about ethics topics. As a member of the revived APRA Ethics Committee, I am pleased to write our first column and present the background and history of donor privacy at the Iowa State University Foundation. |
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