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MISSION

Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment.

APRA gratefully acknowledges the continuing support of year-round Platinum Sponsor WealthEngine for its commitment to the educational needs of professionals in fundraising research.

 

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Vol 21/No. 2
Summer 2010 Issue Available

The Summer 2010 issue of Connections is now available for APRA members. Login now to view the current issue and the fully searchable Connections archives.

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APRA, It’s Time for Change
By Pamela Poland
Issue: Vol. 18, No. 2: Summer 2007

After having served as president of APRA for two-and-a-half years, I find myself at a bittersweet moment. As my term ends at the end of August, I am sad to see one chapter of my life coming to a close. What makes this transition very easy is knowing that I am passing on my presidential responsibilities to another champion of the advancement research profession — Elizabeth Crabtree.

Pamela Poland
Pamela_Poland


Generosity as a Cultural Norm
By Lisa Close
Issue: Vol. 18, No. 2: Summer 2007

Is it truly possible that philanthropy in the United States can ultimately power the economy? And can it save Americans from the struggles of a capitalistic democracy? Claire Gaudiani, Ph.D. explains why the answer to both questions is yes in her book, The Greater Good: How Philanthropy Drives the American Economy and Can Save Capitalism.


Spotlight on Corporate and Foundation Research
By Joey Sample
Issue: Vol. 18, No. 2: Summer 2007

Four years ago, a friend and co-worker dragged me reluctantly to an APRA meeting in my home state of Indiana. With my background in proposal writing and natural curiosity for all things that are “none of my business,” she thought prospect research was right up my alley.


Poking Around at the Margins of Prospect Research
By David E. Robertson, Jr.
Issue: Vol. 18, No. 2: Summer 2007

Henry David Thoreau said, “It’s a good thing to poke around at the margins of life…”

We can take his quote and apply it to prospect research. Like Thoreau, the role of today’s data miner is one of a storyteller. We extract the truth and bring to light stories that lie dormant and unwritten. Sometimes we know the story we are about to tell, and sometimes we have to look for it.

David Robertson
David_Robertson


There’s More to Modeling than an Equation
By Marianne Pelletier
Issue: Vol. 18, No. 2: Summer 2007

Our present vogue in donor modeling is to use linear regression for analyzing prospects. However, we have other tools available to us that can expand the kind of prospecting that we can do. Linear regression has limits, and using it in conjunction with other tools for donor modeling provides depth to an organization’s prospect efforts. This article explores one of those tools — decision tree analysis — and its usefulness as a prospecting tool.

Marianne Pelletier
Marianne_Pelletier


Data Mining Stanford University’s Donor Database
By Lance Hill
Issue: Vol. 18, No. 2: Summer 2007

In its regular efforts to identify new prospects, Stanford University’s Office of Development Research conducts a number of in-house data mining projects. The following is a Nuts & Bolts article about those efforts.


The Four Components of Campaign Screening and Research
By Miriam Wazeter
Issue: Vol. 18, No. 2: Summer 2007

Mention the word “campaign” and it virtually becomes synonymous with “database screening.” Once your organization decides to embark on a campaign — be it a capital campaign, an endowment campaign or a campaign for a very specific project — a database screening is on the horizon.


Haven’t We Met Before?
By Jeffrey A. Walker, Ph.D.
Issue: Vol. 18, No. 2: Summer 2007

My name’s Jake Mittelstadt, and I’ve been riding the rollercoaster of philanthropic partnership-building for nearly 20 years. Today, I’m prepping for an appointment with a supposedly reclusive retiree, a former genetic engineer whose two great-great-great-granddaughters both suffer from seizure disorders. She’s read about some pretty hot research being conducted by one of my clients, a pediatric health care center based in that part of the North American BioTech Co-Op once known as Wisconsin.


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