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MISSION
Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment.
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APRA gratefully acknowledges the continuing support of year-round Platinum Sponsor WealthEngine for its commitment to the educational needs of professionals in fundraising research.
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Summer 2010 Issue Available
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The Summer 2010 issue of Connections is now available for APRA members. Login now to view the current issue and the fully searchable Connections archives.
Not an APRA member? The current issue is available for $9.99 — visit the APRA Online Store to purchase.
Interested in joining APRA? Learn more about membership benefits and how to join today.
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Letter From the President
By Deborah L. Mueller
Issue: Vol. 21, No. 2: Summer 2010
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Dear Colleagues:
I have enjoyed serving as APRA president over the past year, and as my term comes to an end in August, it is an interesting time for me to reflect on accomplishments and challenges.
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Letter From the Editor
By Sharon McAndrews
Issue: Vol. 21, No. 2: Summer 2010
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| Welcome to the summer issue of Connections. After a long-awaited start of the season now before us, much activity is happening in — and no doubt away — from the office to fill these long, warm days. Just take a peek inside the issue and you will find hot topics addressed by our members to match the hot temperatures outside. (And yes, that includes the Wall Street Journal article – you know which one it is.) |
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(We are) Partners in Promoting the Practice of Philanthropy: A Commentary in Response to the Wall Street Journal Article
By Elizabeth R. Crabtree
Issue: Vol. 21, No. 2: Summer 2010
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PRSPCT-L, industry blogs and APRA's mailbox rumbled for days with members' concerns and commentaries surrounding the release of Anne Kadet's Wall Street Journal article (SmartMoney, "Is Your Favorite Charity Spying on You?" May 16, 2010). While I did not participate directly in these public conversations, I shared in the disappointment and frustration of seeing our profession and work regarded in such a disconcerting way. My reaction was all the more heightened since I was one of the people interviewed for the article, and my foremost concern was what the fallout might be for my institution, especially as many of our alumni, donors and trustees were likely to read the article, too.
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Making the Case for Peer Screenings: Effective Strategies for our Organizations
By Suzanne Franzino
Issue: Vol. 21, No. 2: Summer 2010
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Mention "peer screening" to a development officer or a prospect researcher, and it can mean a number of different things. Many think of peer screenings as a gathering of large groups of alumni or constituents — often involving a meal — scanning lists of individuals to surface potential connections and other information they may know about a name on the list. Comprehensive peer screenings have existed long before most researchers had access to the current wealth of resources on the Internet and were considered a critical means of gathering information on current and potential prospects and volunteers for organizations.
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The Nuts & Bolts of Peer Screening for Small Organizations
By Troy Smith
Issue: Vol. 21, No. 2: Summer 2010
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Prospect research consultant Maryrose Larkin was working with a small organization striving for a $25 million campaign. While this organization had a committed board, it sorely lacked donors capable of major gifts — especially someone who could make a transformational gift. When she put a list of names in front of the board to review, they discovered multiple board members had connections to a very wealthy individual.
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The Evolving Definition of Prospect Research
By Mary Jamieson Dee
Issue: Vol. 21, No. 2: Summer 2010
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I recently lead a prospect research roundtable discussion with some of my peers who have different levels of research experience in higher education. Following is what Kimberly Elahab from Wright State University; Steve Rogers from Florida State University; Cara Rosson from Bradley University and Victoria Coyle Ogden from the University of North Florida had to say as they discussed their backgrounds, how research continues to evolve and how it impacts the development process. |
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AHP: A Privacy Alert
By David Eberly
Issue: Vol. 21, No. 2: Summer 2010
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Several days ago, the Association of Healthcare Philanthropy (AHP) alerted its membership to an ongoing lawsuit in the state of California which could have "serious implications for vendors that work with healthcare providers… by potentially denying access to patient demographic information for fundraising." HIPAA allows the use of selected demographic fields for fundraising; these fields provide the basis for data mining and capacity screening, a practice standard to all hospital fundraising.
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When Worlds Collide
By Deborah Reinhardt Youmans, CFRE
Issue: Vol. 21, No. 2: Summer 2010
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Every day there are 30 million people who go to a job they hate. According to Robin Ryan, author of "Build a More Meaningful Career," each individual will spend 11,000 days of one's lifetime at work. Such a combination of people, time and space can easily figure and form many negatives, positives, opportunities, challenges and a mixture of everything in between. And, frankly, much of what transpires within depends on you and how you will choose to spend 11,000 days of your life at work. |
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Conveying Confidential Information: The “Minimum Necessary”
By David Eberly
Issue: Vol. 21, No. 2: Summer 2010
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Perhaps the most difficult situation that we face as prospect researchers may be the need to convey confidential information to the executives and fundraisers with whom we work. Occasionally we might be directed to uncover such information; more often, we inadvertently stumble upon it in the course of our research. How do we convey confidential information? Do we do so verbally or in writing? Should we say anything at all? If we do, are we required to document the information that we have found? How can we present confidential information effectively, guarding the privacy of the individual and the integrity of the institution? The questions surrounding the discovery and use of confidential information test the principles of APRA’s Statement of Ethics — integrity, accountability and practice — placing each under intense and sometimes uncomfortable scrutiny.
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Book Review “Next Stop, Reloville: Life Inside America's New Rootless Professional Class” by Peter T. Kilborn
By David E. Robertson, Jr.
Issue: Vol. 21, No. 2: Summer 2010
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Similar to cookie cutter homes built for the returning GI’s after World War II, but on a much grander scale, you can spot a "Relo" (pronounced REE-low) community a mile away. These new cul-de-sac communities of four and five bedroom, three and a half baths, and multiple car garage houses are lined up in domino fashion, serving as temporary homes to migrating mid- and upper-level corporate managers and executives who often work for Fortune 500 companies. These corporate nomads tend to be viewed as ambitious, are often graduates of public Midwestern universities and are individuals who realize that if they want to advance their careers and salaries beyond $100,000 to $200,000, they must be willing to move – and possibly move often, inside the United States and beyond.
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