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MISSION

Connections is the premier information resource for professionals in fundraising research, analytics and relationship management. Connections publishes timely and pertinent articles about research issues, methods and industry trends; offers thought-provoking opinion about emerging issues; serves as a platform for the exchange of information and ideas; and provides the knowledge required to succeed in today’s philanthropic environment. 

Connections is predominantly comprised of original educational content covering topics in fundraising research, analytics and relationship management. Connections positions the profession as a strategic partner in fundraising and as a critical component of any development operation.  Connections also serves as a means to fostering partnerships and collaborations between APRA and other nonprofit professional organizations, which may include inviting or reprinting articles from thought leaders of peer organizations.  As a voice of the organization, Connections publishes articles and editorials consonant with the strategic direction of the organization as defined by the APRA board.