A Decade of Supporting Open Cultivation

Presenter: Susan Hayes- McQueen & Jessica Balsam, University of Washington
Year: 2014
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Relationship Management

Competencies and Levels: 

  • Competency 2: Relationship Management Policy, Level II
  • Competency 16: Change and Project Management, Level II

What happens when any fundraiser can cultivate any prospect? Over ten years ago, the University of Washington instituted an open cultivation policy, with the intention of a better donor experience. That marks the point at which we started an active, rather than reactive, Relationship Management program. We’ll share how we tackle the beast of multiple simultaneous assignments, uphold and interpret the policy, and help fundraisers adapt. We’ll also share the beneficial outcomes for donors and our major gift program.

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