Inside the Data Mine: Major and Mid-Level Donor Characteristics

Presenter: Lawrence Henze, Target Analytics, a Blackbaud Company
Year: 2014
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment:
Domain: Data Analytics

Competencies and Levels: 

  • Competency 3: Data Manipulation Skills, Level II
  • Competency 4: Statistical Techniques and Competencies, Level II
  • Competency 5: Visualization/Reporting Techniques and Competencies, Level I
  • Competency 7: Fund Raising Knowledge, Level II 

With the ability to analyze giving trends across the non-profit spectrum, Target Analytics is able review and predict industry trends in philanthropic giving. For this most recent industry update report, Target Analytics reviewed over 2 million donors totaling $1.2 billion in gifts over six years. The wide view of data creates a complete report to highlight major donor behavior before giving, behavior after giving, and leading indicators for finding the best major donors in your file.



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