Presenter: Alison M. Quigley, The Nature Conservancy
Presenter: Tonya Hampson, The Nature Conservancy
Price: Members $49, Non-Member: $79
Body of Knowledge Alignment: Prospect Research
Competencies and Levels:
- Competency 2: Prospect Research Essentials
- Competency 9: Organization and Fundraising Knowledge
Let’s get proactive, gumshoes! Doff your deerstalker and polish your magnifying glass - we're hot on the trail for new donor prospects. In this session, we’ll examine the four cornerstones of prospect qualification – Capacity, Philanthropy, Affinity, and Connection – and offer a series of proactive strategies for identifying new prospects and facilitating pipeline-building. This session is geared toward researchers in mission-based nonprofits, but will benefit anyone interested in sharpening their abilities to spot the clues that lead to viable prospects.