Presenters: Jill McCarville, Marketing Manager, iWave Information Systems & Jennifer Filla, CEO, Prospect Research Institute
Price: Member: FREE; Non-Member: $39
Body of Knowledge Domain and Competency: Prospect Research 2 & 5
Body of Knowledge Level: I
Capacity ratings are an essential component of prospect research. But how do you differentiate between the ratings generated by automated tools versus manually calculated ratings? And as a researcher, how do you utilize different ratings at various stages of the prospect development pipeline? In this candid webinar, Jill McCarville of iWave will focus on the role and origin of automated ratings, and industry expert Jennifer Filla will discuss ratings that are manually calculated based on net worth.
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