Presenters: Liz Rejman, Associate Director, Fundraising Operations, Pathways to Education & Lori Hood Lawson; CEO, Co-founder; WorkingPhilanthropy.com
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
Domain: Prospect Research
Competency and Level:
- Competency 4: Utilizing Research Resources, Level I
The World Wide Web was meant to be an open and objective window to the information available on the Internet. Over time, personalization has filtered the choices available to us – creating a unique search experience. For better or worse, we now receive more of what we click.
Yes, the Internet knows you.
This session will examine the extent that this personalization affects search results and the insights that are developed from this perspective.