Donor Retention, Churn, and Other KPIs using Tableau

Presenter: Glen Kendell, Concourse Hosting
Year: 2017
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment: 

Doman: Data Analytics

Competencies and Levels: 

  • DA: Competency 5: Visualization/Reporting Techniques and Competencies

Learn how to track key donor yardsticks such as donor growth, donor retention, churn, upgrades, and downgrades. We will be using Tableau Desktop 10.3 along with data from The Raiser’s Edge.

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