No doubt you’re familiar with the role of prospect research for a major gift solicitation or during a capital campaign. But what about its application for the feasibility study?
Just as airline pilots who miscalculate their flight path by a single degree can end up many miles off course, prospect development professionals who fail to uphold best practices can inadvertently hurt their organization’s efforts to reach their goal on schedule.
Donor-advised funds (DAFs) certainly aren’t a new philanthropic trend, but they are gaining momentum. What are DAFs? Who uses them? Why are they so popular? How can your organization maximize gifts from DAFs? Read this feature!
The recession remains closer than it appears in our rearview mirror and some organizations are still striving to return to pre-2008 budgets and staffing. ROI, though, is not an entirely new concept; it is a new name for an old pursuit.
How can we identify prospects for the Neuroscience Institute? This was the question that research analyst Mallory Lass posed to Prospect Development at a staff meeting. Because this was a new institute, we couldn't start with donors, graduates or ticketholders.