A digital engagement strategy that considers the data, systems and emerging analytics is vital to tracking progress, measuring campaign success and gaining insights from the data.
Data analytics is a topic of increasing relevance and priority for fundraising organizations of any size or sector. Discover six ways to effectively organize, contextualize and drive analytics adoption efforts within your team, department or organization.
Utilizing prospect research to target specific segments of alumni for particular engagement opportunities plugs people into activities that are mutually beneficially and result in increased engagement, and eventually financial support.
A former risk analyst gives advice on approaching private business valuation from a scientific standpoint, rather than one of art.
If someone “can't see the forest for the trees,” it means they get so caught up in small details that they fail to see the bigger picture. This applies to campaign preparation. In part two of this series, we examine the external factors (the "forest") to consider when developing a strong campaign.