The recession remains closer than it appears in our rearview mirror and some organizations are still striving to return to pre-2008 budgets and staffing. ROI, though, is not an entirely new concept; it is a new name for an old pursuit.
How can we identify prospects for the Neuroscience Institute? This was the question that research analyst Mallory Lass posed to Prospect Development at a staff meeting. Because this was a new institute, we couldn't start with donors, graduates or ticketholders.
Pyramids have served as physical icons of wonder and inspiration for millennia. Perhaps it is no surprise, then, that the fundraising industry, no stranger to challenges both motivational and financial, has widely adopted the symbol.
A wizard leans over the railing of a rickety old tower, surveying the land for any sign of a wealthy traveler. Lightning flashes, illuminating a distant wayfarer. The wizard flies to his crystal ball, waves his hands and reveals the wealthy traveler’s secrets...
Since 2014 the prospect research team at the University of Chicago has been conducting in-depth interviews with industry professionals. Here, Aldred outlines the University's methodology, results and best practices for sharing information with prospect researchers.