Putting Mid-Level Prospects on Your Radar: Helping Often Overlooked Donors Take Flight

Calendar: Webinars
Type: Public
Title: OSS: Putting Mid-Level Prospects on Your Radar: Helping Often Overlooked Donors Take Flight
Group: Apra Staff
Owner: Melanie Brady [Apra Headquarters]
Start: Sep 26, 2017 12:00 PM America/Central
End: Sep 26, 2017 01:00 PM America/Central
Description: A case study: Catholic Charities of St. Paul and Minneapolis was ramping up to its largest yet capital campaign, with all of the typical trappings, including building new prospect management and research systems and bolstering the fundraising team. Managing a larger annual fund goal was also on the radar, as the organization's funding needs had increased. Through a database modeling project, Kristen Barlow, the former Prospect Development Manager, was able to provide data to help make a case for bringing on additional staff to manage a new program specifically targeting their mid-level donors. Hear from Kristen how she worked with the team to form the program and initial goals. She will also share findings from their first years - what's worked for them, what hasn't, and where they are headed. You will also hear from Carol Belair, the vendor representative who worked with Catholic Charities, presented the findings of the modeling, and helped them build a plan for next steps.

Featured Speakers:
+ Kristen Barlow, Leadership and Planned Gift Officer, Catholic Charities of St. Paul and Minneapolis
+ Carol S. Belair, Senior Consultant, Blackbaud Target Analytics

*Earn 1 CFRE continuing education point with this session.*
Location: Virtual - GoToWebinar
Link: https://attendee.gotowebinar.com/register/9106562505152001539
Registration Link: https://attendee.gotowebinar.com/register/9106562505152001539
Webcast Link: https://attendee.gotowebinar.com/register/9106562505152001539
Contact Name: Apra Education Team
Contact Email: speakers@aprahome.org