CASE V: Transitioning from Affiliation-based to Interest-based Fundraising
||CASE V: Transitioning from Affiliation-based to Interest-based Fundraising
||Arielle Chase [Apra Staff]
||Dec 12, 2017 01:00 PM America/Central
||Dec 12, 2017 02:00 PM America/Central
||The University of Chicago is in a $5 billion comprehensive campaign. To attain our fundraising goals, the development team has worked to broaden discussions with prospects and consider all potential philanthropic interests. This presentation will provide an in-depth discussion of the work done by prospect research to redirect our fundraising efforts from affiliation-based to a more donor-centric, interest-based model. The presentation will provide information on how we acquire interest information, how we process the information to serve our needs, and how we use the information on a daily basis. The acquisition of philanthropic interests has allowed the prospect research team to dramatically influenced conversations about prospects, identify prospects much more efficiently, find new ways to engage unengaged alumni, and function as the engine behind a basic change in the way UChicago fundraises. This will be presented by Elizabeth Goodman, Director of Prospect Research, University of Chicago.
||Sheraton Grand Chicago