OSS: More than Donor vs. Non-Donor: Top 3 Segmentation Strategies to Drive Efficiency and Engagement
Calendar: Webinars
Type: Public
Title: OSS: More than Donor vs. Non-Donor: Top 3 Segmentation Strategies to Drive Efficiency and Engagement
Group: Apra Staff
Owner: Renee Riedel [Apra Staff]
Start: Jan 17, 2018 12:00 PM America/Central
End: Jan 17, 2018 01:00 PM America/Central
Description: In this webinar, Omatic Software's Principal Sales Strategist, Bailey Benzle, will share 3 essential tips and best practices to follow for an effective supporter segmentation strategy. Non-profit organizations of all sizes need a thoughtful preparation and execution strategy in order to drive results for their campaigns. The good news? It can be easier than you think to segment more strategically than just donor vs. non-donor. Although segmentation may seem like a daunting tactic, it can be managed in-house with the right people, purpose, and process. During this webinar, you will learn how to bring segmentation in-house and skill-build the resources you have to execute effectively, the importance of the commitment to "always be testing," and what measurement tactics you'll need in place to monitor and optimize your segmentation strategy continuously.

Bailey Benzle, Principal Sales Strategist, Omatic Software
Location: Virtual - GoToWebinar
Link: https://attendee.gotowebinar.com/register/7852731124607334145
Registration Link: https://attendee.gotowebinar.com/register/7852731124607334145
Webcast Link: https://attendee.gotowebinar.com/register/7852731124607334145
Contact Name: Apra Education Team
Contact Email: speakers@aprahome.org