OSS: Using RFM Analytics to ask the right person for the right amount at the right time

Calendar: Webinars
Type: Public
Title: OSS: Using RFM Analytics to ask the right person for the right amount at the right time
Group: Apra Staff
Owner: Renee Riedel [Apra Staff]
Start: Mar 19, 2018 01:00 PM America/Central
End: Mar 19, 2018 02:00 PM America/Central
Description: This webinar will help provide a better understanding of the tools and techniques of RFM (Recency, Frequency, Monetary) Analytics to more effectively segment your database and invite your prospects and donors to make a gift that is within their means and to a campaign that will pique their interest. We will create population (universe) & transaction queries, set-up RFM segment rankings, and show how to interpret the results. In addition, we will discuss how this technique is used at a large international charity to conduct their 35 annual appeals.

Robert H. Lane, MBA, Ph.D. – CEO – Lane Services, LLC
*CFRE - 1PT
Location: Virtual - GoToWebinar
Registration Link: https://attendee.gotowebinar.com/register/8943258644263303426
Contact Name: Apra Education
Contact Email: speakers@aprahome.org