Where have all the Prospects Gone?

Track: Data Analytics Symposium

Session Number: 1089
Date: Wed, Aug 8th, 2018
Time: 11:00 AM - 12:00 PM

Description:

Much of fundraising work is location specific—portfolio development, event planning, trip planning, etc. Therefore, to optimize our fundraising organizations, we must understand the geographic distribution of our prospect pools. This presentation will demonstrate how prospect researchers can create interactive maps using R and the javascript library leaflet. The presentation will include a brief introduction to R and html widgets as well as multiple demos, including how to programmatically create customized maps for each gift officer and how to add a layer to your maps that highlights the 100 zip codes with the highest mean income in United States.
Sub-Categorization: Enterprise Track
Session Type: Breakout Session

Primary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Secondary Competency: DA:Competency 3: Data Manipulation Skills
Tertiary Competency: DA:Competency 6: Communication
Intended Audience Level: Level I, Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will be introduced to R and RStudio as well as the following packages: leaflet, htmlwidgets, crosstalk, knitr, and DT.
Learning Objective #2: Attendees will learn how to create interactive maps. Attendees will be provided with a link to a GitHub repo that contains code to facilitate this process.
Shop Size: Small, Mid-Size/Large, All Shop Sizes
Sub-Categorization: Enterprise Track
Session Type: Breakout Session

Primary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Secondary Competency: DA:Competency 3: Data Manipulation Skills
Tertiary Competency: DA:Competency 6: Communication
Intended Audience Level: Level I, Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will be introduced to R and RStudio as well as the following packages: leaflet, htmlwidgets, crosstalk, knitr, and DT.
Learning Objective #2: Attendees will learn how to create interactive maps. Attendees will be provided with a link to a GitHub repo that contains code to facilitate this process.
Shop Size: Small, Mid-Size/Large, All Shop Sizes