Analyzing Fundraiser Performance: Top Performers

Track: Relationship Management

Session Number: 1095
Date: Thu, Aug 9th, 2018
Time: 10:30 AM - 12:00 PM

Description:

A strong Prospect Development team will always look for ways to inspire their major gift officers to perform better. Providing rich feedback about best practices informed by data and experience allows for a dialog around which behaviors lead to better outcomes. The UW Prospect Development team embarked on a project to analyze data from hundreds of fundraisers over a five-year period to provide accurate, targeted feedback on the behaviors of top performers at the UW. They will share their three separate analyses (one predictive, two descriptive) and some results.
Session Type: PD Breakout Session (90 minutes)

Primary Competency: RM:Competency 9: Fundraiser Performance
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: DA:Competency 3: Data Manipulation Skills
Intended Audience Level: Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will see the components of a complex behavioral analysis for major gift fundraising and take both the results and the techniques back to apply to their own shops.
Learning Objective #2: Attendees will understand some of the relational strategies important to performing a critical analysis of performance at their institutions; pitfalls and lessons learned will be featured.
Shop Size: Mid-Size/Large
Session Type: PD Breakout Session (90 minutes)

Primary Competency: RM:Competency 9: Fundraiser Performance
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: DA:Competency 3: Data Manipulation Skills
Intended Audience Level: Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will see the components of a complex behavioral analysis for major gift fundraising and take both the results and the techniques back to apply to their own shops.
Learning Objective #2: Attendees will understand some of the relational strategies important to performing a critical analysis of performance at their institutions; pitfalls and lessons learned will be featured.
Shop Size: Mid-Size/Large