Using Engagement and Social Insights to Discover and Qualify New Prospects

Track: Prospect Research

Session Number: 1079
Date: Thu, Aug 9th, 2018
Time: 10:30 AM - 12:00 PM
Room: Room 411-412

Description:

As alumni engagement scoring emerges as the next big advancement trend, we look to institutions who are adding digital interactions to that mix. These forward-thinking researchers are identifying and qualifying new prospects through a better understanding of each constituents’ interests, social media engagement, and email and website interactions.

Hear what researchers from the University at Buffalo, the Oregon State University Foundation, Concordia University at Saint Paul, and the Oklahoma State University Foundation look for when uncovering digitally engaged constituents and how they partner with frontline fundraisers to turn likes, comments, and clicks into prospect pipeline.
Session Type: PD Breakout Session (90 minutes)

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: PR:Competency 2: Prospect Research Essentials
Intended Audience Level: Level I
Recommended Prerequisites: None
Learning Objective #1: The right engagement metrics and social insights to analyze in order to surface new prospects
Learning Objective #2: How to help teams use social and event outreach to build donor pipeline
Shop Size: All Shop Sizes
Session Type: PD Breakout Session (90 minutes)

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: PR:Competency 2: Prospect Research Essentials
Intended Audience Level: Level I
Recommended Prerequisites: None
Learning Objective #1: The right engagement metrics and social insights to analyze in order to surface new prospects
Learning Objective #2: How to help teams use social and event outreach to build donor pipeline
Shop Size: All Shop Sizes