The Main Event: Transform Events Into a Launch Pad for Campaign Success

Track: Campaigns

Session Number: 1047
Date: Thu, Aug 9th, 2018
Time: 3:00 PM - 3:30 PM

Description:

Events have the potential to transform annual level donors into a major gift prospects. When preparing for a campaign, events with purpose have the potential to excite prospects and make an impact beyond friendraising. Presenters will demonstrate how their team stepped back to evaluate the research they provided for pre-campaign events, discovering, in the process, how under-utilized the research was by gift officers. This case study will investigate the many ways an organization can partner with supporting units to reshape events going into a campaign. Starting with an examination of the vision vs. the reality of event research, presenters will cover event traits, steps to minimize stress, examples of success, and how to track efforts and success with metrics.
Session Type: PD or DAS Case Study (30 minutes)

Primary Competency: CA:Competency 8: Campaign Constituent Engagement
Secondary Competency: CA:Competency 7: Collaboration and Relationship Building
Tertiary Competency: PR:Competency 10: Research and Campaign
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn how to strategically approach event research in order to maximize impact while minimizing effort.
Learning Objective #2: Attendees will learn the value of fostering relationships across their organization in order to improve processes in preparation for a campaign.
Shop Size: All Shop Sizes
Session Type: PD or DAS Case Study (30 minutes)

Primary Competency: CA:Competency 8: Campaign Constituent Engagement
Secondary Competency: CA:Competency 7: Collaboration and Relationship Building
Tertiary Competency: PR:Competency 10: Research and Campaign
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn how to strategically approach event research in order to maximize impact while minimizing effort.
Learning Objective #2: Attendees will learn the value of fostering relationships across their organization in order to improve processes in preparation for a campaign.
Shop Size: All Shop Sizes