Collecting, Analyzing, and Utilizing Social Media Data to Drive Actionable Results

Track: Data Analytics

Session Number: 1100
Date: Fri, Aug 10th, 2018
Time: 11:00 AM - 12:30 PM

Description:

The amount of social media data that is available to use can be extremely overwhelming. There are techniques being used to identify and collect data to support prospect development, prospect communication, and prospect cultivation, and ultimately driving new and increased donations to meet organizational fundraising objectives. During this session, attendees will learn simple best practices for collecting, analyzing, and utilizing social media data to drive actionable and measurable results in their organizations.
Session Type: PD Breakout Session (90 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Tertiary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Intended Audience Level: Level I
Recommended Prerequisites: Attendees should have a basic understanding of social media, types of social media data, and Microsoft Excel.
Learning Objective #1: Attendees will learn a series of concrete steps and deliverables that can be copied or tweaked for their own organization.
Learning Objective #2: Attendees will learn best practices for how social media data can be utilized to aid relationship building and better donor communication practices.
Shop Size: All Shop Sizes
Session Type: PD Breakout Session (90 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Tertiary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Intended Audience Level: Level I
Recommended Prerequisites: Attendees should have a basic understanding of social media, types of social media data, and Microsoft Excel.
Learning Objective #1: Attendees will learn a series of concrete steps and deliverables that can be copied or tweaked for their own organization.
Learning Objective #2: Attendees will learn best practices for how social media data can be utilized to aid relationship building and better donor communication practices.
Shop Size: All Shop Sizes