Finding Diamonds in the Rough: How to Make the Most of One-time Donors

Track: Prospect Research

Session Number: 1133
Date: Fri, Aug 10th, 2018
Time: 1:45 PM - 2:45 PM

Description:

Advocacy organizations and nonprofits that promote specific causes or work in emergency response may sometimes see the pool of their donors grow suddenly, even dramatically, in relation to an external event. For example, a political campaign, international disaster, or social upheaval may engage a larger than traditional pool of donors as a response within a short period of time. Development officers may see this new engagement as a "one-time only" phenomenon. However, targeted research may help in producing a pipeline of continued engagement and targeted cultivation for a subset of those donors to prevent losing them. This session will go over strategies for segmenting, rating and qualifying these donors for future engagement and giving. The presenters will share examples and tangible strategies that you can use in your own shop.
Session Type: Breakout Session

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 10: Research and Campaign
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I
Recommended Prerequisites: No prior knowledge is necessary
Learning Objective #1: Attendees will learn how to use information about one-time donors strategically
Learning Objective #2: Attendees will be able to streamline a prospect development research plan based on individual campaigns
Shop Size: Small
Session Type: Breakout Session

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 10: Research and Campaign
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I
Recommended Prerequisites: No prior knowledge is necessary
Learning Objective #1: Attendees will learn how to use information about one-time donors strategically
Learning Objective #2: Attendees will be able to streamline a prospect development research plan based on individual campaigns
Shop Size: Small