Overlooked, Underused & Underestimated: LinkedIn for Fundraising Strategy

Track: Prospect Research

Session Number: 1060
Date: Fri, Aug 10th, 2018
Time: 3:00 PM - 4:00 PM
Room: Room 317-318

Description:

Currently LinkedIn is the most underestimated free professional fundraising tool of the 21st century. Growing fast in many countries, LinkedIn is so much more than just an online profile: it is a potential database and valuable source for strategic networking purposes. With over 380 million members globally, the strategic use of this medium is not confined to a specific country or to a specific type of fundraising. Within the Fundraising Cycle of each organization, LinkedIn offers a fundraising tool not only for individuals, but also for organizations as a whole.
Linked In or Linked Out? Your choice!
Session Type: Breakout Session

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 2: Prospect Research Essentials
Tertiary Competency: DA:Competency 7: Fund Raising Knowledge
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn how to (not) connect with other organizations and indviduals. Often people miss out on strategic chances while trying to get connected to other people and organizations. Both in the "identification phase" and in the "ap
Learning Objective #2: Attendees will learn when to use an individual profile versus a nonprofit profile. Within the Fundraising Cycle, one should both be aware of the strategic tools that LinkedIn offers (per phase of the Cycle) and know how to use them. For that, a better und
Shop Size: Small, Mid-Size/Large
Session Type: Breakout Session

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 2: Prospect Research Essentials
Tertiary Competency: DA:Competency 7: Fund Raising Knowledge
Intended Audience Level: Level I, Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn how to (not) connect with other organizations and indviduals. Often people miss out on strategic chances while trying to get connected to other people and organizations. Both in the "identification phase" and in the "ap
Learning Objective #2: Attendees will learn when to use an individual profile versus a nonprofit profile. Within the Fundraising Cycle, one should both be aware of the strategic tools that LinkedIn offers (per phase of the Cycle) and know how to use them. For that, a better und
Shop Size: Small, Mid-Size/Large